Music license agreement: Universal Music and Meta reach agreement

The music label and the social media group agree on an extension of the music licenses. WhatsApp is also on board for the first time.

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Taylor Swift at a concert

(Image: Brian Friedman/Shutterstock.com)

2 min. read
By
  • Andreas Knobloch

Facebook parent company Meta and the Universal Music Group (UMG) announced on Monday that they had reached agreement on an extended license agreement. This is intended to create new opportunities for artists and musicians represented by Universal on Meta's social networks. This was reported on Monday by the news agency Reuters.

"UMG was the first major music company to acquire a license for Facebook in 2017, and this new agreement will further expand opportunities for music within the Meta ecosystem," Universal is quoted as saying in the Reuters report. The world's largest music label represents artists such as Taylor Swift and Billie Eilish. The agreement covers all of Meta's major social platforms, including Facebook, Instagram, Messenger and, for the first time, WhatsApp, it said. According to UMG, the renewed agreement also regulates the issue of compensation for artists and songwriters.

At the end of July, Universal announced that it had ended its partnership with Meta for the streaming of premium music videos. According to the music company, the videos were less popular with Facebook users than other music products.

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At the beginning of May, Universal settled its music license dispute with TikTok. Both companies agreed on a new agreement. As a result, numerous songs by artists under contract with Universal have returned to the video platform. TikTok is now to help with marketing.

(akn)

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This article was originally published in German. It was translated with technical assistance and editorially reviewed before publication.