OpenAI and Condé Nast announce partnership
From Wired to Vogue: The publications of Condé Nast Verlag are migrating to OpenAI's AI services ChatGPT and SearchGPT.
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Condé Nast and OpenAI have announced a partnership. This includes displaying the publisher's numerous magazines in the AI services. Specifically, ChatGPT and SearchGPT are mentioned in the corresponding blog post. It remains to be seen whether the content of the magazines will also be used to train the AI models. This component of the agreement was explicitly mentioned in other collaborations.
Condé Nast includes titles such as Wired, Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair and more. "With the launch of our SearchGPT prototype, we are testing new search capabilities that make finding information and trusted content sources faster and more intuitive," writes OpenAI. COO Brad Lightcap also explains that the company wants to play a greater role in the news sector: "We are committed to working with Condé Nast and other news publishers to ensure that AI plays a greater role in the discovery and distribution of news while maintaining accuracy, integrity and respect for quality reporting."
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OpenAI is already working with Axel-Springer-Verlag, the Financial Times, Le Monde, NewsCorp, Time, Vox Media and more. Axel-Springer-Verlag, for example, is to receive tens of millions of euros from OpenAI, and the two companies plan to develop an AI strategy together. The publisher recently announced that the Upday editorial team would be working entirely on the basis of AI from the middle of the year. Around 70 employees are said to have been made redundant as a result. However, Upday is not yet a brand under whose umbrella its own news was written or produced; instead, journalists curated articles - in other words, they selected which news from other media brands was relevant. The AI version is now also set to become a "trending news generator", according to the company. When asked by heise online, a spokesperson explained that Upday is still in the process of transforming itself into an AI-based news aggregator: "We will inform you as soon as we have any news about this."
As a prototype, SearchGPT is only available to a few selected people. Although it was possible to join a waiting list, OpenAI had sent out emails in the past few days in which they withdrew the hope of access. They said that all places were taken. "We can't offer you an invitation at the moment, but will get back to you as soon as we expand access." The AI search function responds to search queries in natural language, but also provides further links. The functions are to be integrated into ChatGPT. To this end, OpenAI is collecting feedback and testing the possibilities, design and results of SearchGPT together with its partners.
(emw)
