AMD confirms: No high-end Radeons in the foreseeable future
The Radeon RX 8000 graphics card series comes without competition for Nvidia's fastest RTX 5000 GPUs. Even after that, things look bad.
(Image: c't)
AMD confirms rumors that have been circulating for a year: The next graphics card generation Radeon RX 8000 will not be a high-end model that competes with the fastest new Nvidia graphics cards. At least the upcoming GeForce RTX 5090 is alone with this, and probably also the GeForce RTX 5080.
Jack Huynh has been head of AMD's Computing and Graphics Group since April 2023 – so he also makes the strategy decisions for Radeon graphics cards. Speaking to Tom's Hardware, he said:
"I'm all about scaling, and AMD is in a different situation right now. We have this debate at AMD quite a bit, right? So the question I'm asking myself is, do you think the Playstation 5 is hurting us? It costs 499 US dollars. So I'm asking, is it great to become 'King of the Hill'? Again, I'm looking at scaling. Because if we have the scaling, then I'll pick up the [game] developers."
"My number one priority right now is to build scale so we can get to 40 to 50 percent of the market faster. Do I want to aim for 10 percent of the TAM [Total Addressable Market] or 80 percent? I'm an 80 percent guy because I don't want AMD to be the company that only people who can afford Porsches and Ferraris can buy. We want to build gaming systems for millions of users."
"Yes, we will have great, great, great products. But we've tried this strategy [King of the Hill] – it hasn't really grown. ATI tried this 'King of the Hill' strategy, and the market share was kind of ... the market share. I want to build the best products at the right system price point. So think about the price point; we're going to take the lead."
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Graphics card market share collapsed
At the beginning of 2024 , AMD had a market share of 12 percent for standalone desktop graphics cards , according to market observer Jon Peddie Research. AMD is traditionally even less well represented in notebooks – only a few models are even available with Radeons. This is why game developers primarily optimize for GeForce graphics cards, unless AMD supports a studio financially. Huynh wants to change this.
AMD last achieved a 40 percent desktop share with the Radeon HD 7000 series in 2012, and only managed to come close in 2017/2018 due to the hype surrounding crypto mining with graphics cards at the time.
A return to a market share of at least 40 percent is therefore an ambitious goal that AMD wants to achieve with good mid-range models such as the Radeon RX 580 and RX 5700. So-called halo graphics cards – top models with a positive impact on the cheaper GPUs, but which only a few gamers buy – are not expected in the next few years.
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