Amazon introduces AI-generated shopping guides
An AI-generated shopping guide is designed to help customers select products – and, in the case of TVs for example, also "know" which technology is suitable.
(Image: Amazon)
In the future, Amazon wants to offer shopping guides for selected product categories that are created using generative AI. The company announced this on Wednesday at its "Delivering The Future" event in Nashville. These "AI Shopping Guides" address the key features and functions of the respective products in order to make it easier for customers to make purchasing decisions based on their individual needs. In the case of televisions, for example, the shopping guides explain the various panel technologies and resolutions – and are also intended to answer the question of which features play a role for different areas of application and which do not.
According to Douglas Herrington, CEO Worldwide Amazon Stores, the AI-generated shopping guides have significant advantages over the previously provided editorial texts. For example, the AI is able to react better to shifts in the market and incorporate them immediately. Such shifts include, for example, new product features being added or becoming less important. New suppliers and products can also be recorded more quickly, allowing the text to be kept up to date.
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The new shopping guides are available for over 100 product categories at launch, including televisions, headphones, running shoes, dog food and moisturizer. Initially, however, the "AI Shopping Guides" will only be available to US customers on Android and iOS mobile devices.
Note: The author was invited to the event in Nashville by Amazon. Amazon covered the travel costs.
(nij)
