Netflix Moments: streaming service gets bookmark function

Netflix is getting a new bookmark function that allows you to mark and share sections of films and series. The feature is called "Netflix Moments" and will initially be available in the iOS app before it is also offered to Android users.

According to Netflix, a "Moments" button will be integrated into the playback bar in the new app version, which can be activated while a stream is running. The button then saves the timestamp under "My Netflix". From there, you can jump back to the marked point at any time.

Only visible with a subscription

Netflix moments are therefore not video snippets, but links to specific points in a video that can theoretically be watched to the end. Netflix apparently hopes that users will share these timestamps with others. This works either directly when creating them or via "My Netflix".

As the Moments are timestamps for Netflix streams, the recipient also needs an active Netflix subscription to be able to watch the scene. Netflix does not specify how many Moments can be saved. It is also not known whether the feature will also be available in the browser application.

As Netflix's subscriber numbers stagnated after the Covid pandemic, the streaming service is trying to reach new users with cheaper and ad-supported subscriptions, among other things. The integration of video games into the mobile app is also part of this strategy.

Netflix has since discontinued what was probably the most ambitious part of its gaming offensive: Netflix had hired prominent developers from experienced studios such as Bungie and Blizzard for "Team Blue". Last week, Netflix confirmed that the studio had been closed again. It had never announced a game.

(dahe)