Instagram videos: Success determines image quality
The best video quality is achieved by Instagram posts in the first few minutes that are viewed a lot, or those that achieve consistently high viewer numbers.
Instagram relies on video content.
(Image: dpa, Silas Stein)
Instagram is increasing the video quality of high-performing videos, while rarely viewed content will be played in lower quality, confirmed Instagram CEO Adam Mosseri. The discussion was sparked by a user on Threads who asked whether Instagram stories lose quality over time, as The Verge reports.
Video quality depends on success
"If something is not viewed for a long time – because the vast majority of views happen at the beginning – we move on to a lower quality video," Mosseri said in a video reaction posted by a user on Threads. "And if it gets a lot of views again, we'll re-render the video in high quality." According to this, the adjustments relate to reels and stories. Users also discussed whether the poorer video quality would make it even more difficult to survive as a small channel alongside well-known influencers in the future. Mosseri does not share this concern. He claims that the success of videos is influenced more by the content than the image quality.
Videos by heise
Instagram's move is not surprising. Since the social network has increased its focus away from photos and towards videos in 2021, the amount of data and the need for storage space has also grown. So it makes sense to tighten the quality screw. However, Mosseri also emphasizes that the difference in quality is not significant. Video artists in particular see it differently.
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