Adobe Express for enterprise: Create branded content in Teams
The Adobe Express design tool creates layouts for social media, thanks to Firefly AI. A new offer for companies is intended to support their own brand.
(Image: Adobe)
With "Adobe Express for Business", employees in communication and sales departments can produce marketing content. The design tool is available as a mobile and web app.
Content via generative AI
Adobe Express uses the generative artificial intelligence Adobe Firefly. The latest version is now integrated into Express: The Image 3 model generates images with an edge length of 2048 pixels, which can be transferred to Express. In addition to images, the AI also distorts layout templates and text effects. It can also translate automatically.
The "Bulk Create" function generates design variations including images. In future, corporate customers will be able to train their own models, the "Firefly Custom Models", to generate images with their own brand identity.
Adobe promises that images from Firefly can be used commercially. They have been trained with public domain and licensed content from Adobe Stock. Adobe offers companies an optional indemnity for Firefly creations.
Branded content
Teams can use projects to share graphic elements, templates, libraries and files. Adobe wants to introduce a template lock with the company offer: Those responsible can use it to check and approve content.
Software integration
Adobe connects Express with Adobe Acrobat, Photoshop, Illustrator and its Experience Cloud services, AEM Assets and GenStudio. For example, PDF documents can be dragged onto Adobe Express to edit text or images.
The manufacturer is also working with Microsoft to develop an "Adobe Express extension for Microsoft Copilot". In future, social media posts or flyers will also be created in the Copilot chat of the Microsoft 365 apps with the Adobe software.
Prices and availability
The new Firefly model is now available in Adobe Express. Adobe Express for Teams costs 12.99 euros per month and license. Adobe is currently offering a discount. The Enterprise subscription for large teams adds support for encryption and single sign-on. Pricing information is only available on request from Adobe Sales. (akr)
