Dating with AI: dating app Bumble gets new functions
Tinder competitor Bumble is increasingly relying on AI to attract young users to the dating app. AI is also set to help with dating in other apps.
The dating app Bumble is investing more in AI
(Image: Bumble)
The dating app Bumble, where women have to make the first move, is investing more in AI. New functions are designed to keep the app interesting for younger users. For example, AI is to support photo selection and profile design and improve the matching algorithm.
The new AI features were already mentioned in Bumble's earnings presentation for the second quarter of 2024 and are to be introduced this winter. The matching models are also to be optimized with AI. According to the US online medium TechCrunch, Bumble CEO Lidiane Jones made this announcement on Monday at the annual technology conference of management consultants Goldman & Sachs. She did not provide any further details.
Other providers also rely on AI
With the photo selection tool, Bumble is catching up with market leader Tinder. The Tinder app was recently expanded to include a "Photo Selector" function that suggests selfies from the photo gallery as profile pictures. It remains unclear how else AI will support users in creating profiles in the future. One obvious option would be for generative AI to support users in writing an appealing biography directly in the app. According to TechCrunch, Tinder CPO Mark Van Ryswyk has already expressed the idea of this in the past. According to Tinder, it had 9.4 million paying users in the second quarter of 2024, while Bumble had 2.8 million.
Dating app providers enhancing their products with AI is nothing new. Bumble for Friends, the spin-off product Bumbles for making friends, has been offering English-speaking users an AI-supported icebreaker feature to help them write their first message since the end of 2023. Bumbles' security functions have been based on AI for some time now. This should not only detect spam and attempted fraud, but also blur nude images.
Grindr also wants to incorporate more AI into its app. And last year, Bumble founder Whitney Wolfe Herd even expressed the idea that users could even largely outsource the dating process to personal AI assistants in the future.
(kst)
