Getty Images: AI image generator for product photos

The photo agency Getty Images offers a commercially secure AI image generator. Product images can now be created there and reference photos can be used.

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The Getty Images image generator should be able to place cropped product images on generated backgrounds and add shadows.

(Image: Getty Images)

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The operator of the image agency service Getty Images has presented an update for its AI image generator, which can be used to integrate product images and create new images based on reference photos.

The provider is focusing on commercial security: at the end of 2023 , Getty Images presented its AI image generator, which was developed in cooperation with Nvidia. It was trained with photos from the Getty and iStock creative library, i.e. exclusively with material for which the provider has a license.

This is intended to prevent copyright infringement claims. In addition, Getty Images offers automatic legal protection in the amount of 10,000 US dollars per image.

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The image generator from Getty Images is designed to create professional-looking product images following the latest update. This should save time and money in marketing and advertising campaigns. Users can upload their own product images and create a background after entering a prompt. The image generator is designed to blend and adjust light and shadow.

The service does not automatically release the image motifs. Getty Images also offers an online tool for this. However, a Photoshop professional is likely to achieve better results.

After uploading a product image and entering a prompt, the image generator does the rest by itself, according to the provider.

(Image: Getty Images)

The colors and image composition of the image generator can be controlled via reference images. The competitors Dall-E, Midjourney, Adobe Firefly and Stable Diffusion also offer a comparable function. It is often easier and better to control the look via a reference image than via a text prompt.

Uploaded rendering images specify the color palette and image composition on request. Here, the target is a mushroom that resembles the parasol in shape and color.

(Image: Getty Images)

The product image and reference image functions are now available in the image generators "Generative AI from Getty Images" and "Generative AI from iStock". Users can use them to generate an unlimited number of images at a price of 22.99 euros. (akr)

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This article was originally published in German. It was translated with technical assistance and editorially reviewed before publication.