Vision Pro: First German customers pick up headset – new sales forecasts

Five months after launch of the headset in the USA, it is now Europe's turn. Accessories for the Vision Pro are also available. But how is the device selling?

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Vision Pro sales talk in the Apple Store

Consultation on the Vision Pro.

(Image: Apple)

3 min. read
This article was originally published in German and has been automatically translated.

Apple started selling its Vision Pro headset in Germany on Friday morning. The headset and its accessories can be ordered online or picked up in one of the company's retail stores. The prices are 3999, 4249 and 4499 euros, with 256 and 512 GByte or 1 TByte storage capacity. Apple has also started to offer demonstrations with the Vision Pro in Germany. These demonstration sessions must be booked in advance and last around 20 to 30 minutes. Buyers can also receive an introduction on request.

Apple will also start selling the Vision Pro in France and the UK on Friday. Switzerland and Austria are not yet covered. Sales also start today in Canada and Australia. Japan, Singapore, mainland China and Hong Kong were previously added on June 28. The Vision Pro was launched in the USA on February 2. The headset, which Apple calls a "spatial computer", comes with two 4K micro OLED screens, eye tracking and finger control. A control unit as known from other headsets is not necessary.

The packaging includes an external battery with charging cable, a power supply unit with USB-C cable and two headbands, the Solo Loop made from a textile material and the Dual Loop with Velcro fastener, which includes an additional strap over the head. The wearing comfort is rated differently by users of both straps, so you should definitely test which one fits better. At 600 grams, the headset is comparatively heavy. You can read more details and our experiences of the first few months with the Vision Pro in a separate article, and you can also find an updated test of the device here.

Meanwhile, there is new speculation about the sales figures for the Vision Pro. Initially, it was said that Apple's suppliers would only be able to deliver a maximum of 500,000 units per year. Now, a new Bloomberg report states that the market research company IDC no longer expects Apple to exceed the 500,000 unit threshold.

IDC is assuming a decline in sales. Apple has not yet succeeded in selling 100,000 units per quarter, and business in the current quarter is said to have fallen by 75 percent. The company is currently said to be working on a cheaper model that costs only half as much.

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(bsc)