New collaboration between Apple subsidiary Beats and Kim Kardashian
Apple is continuing its collaboration with a well-known influencer star. He now also has a say in the design of Beats' over-ears.
Studio Pro from Beats in new colors, selected by influencer Kim Kardashian.
(Image: Beats / Apple)
The Studio Pro ANC headphones from Apple subsidiary Beats have been available in new colors since this week. In addition to the standard variants in black, "Espresso", navy and "Sandstone", "Moon", "Dune" and "Earth" have now been added. The latter variants have a very special background: they come from a renewed collaboration between Beats and influencer star Kim Kardashian. The hardware remains the same, as does the price.
"Signature Palette" from Kardashian
Beats emphasizes that the colors marketed as a "Special Edition" are Kardashian's "Signature Palette". These were once also used on the Beats Fit Pro in 2022 and were initially called "Mica", "Ochre" and "Umber". Beats later renamed the colors "Moon" (light), "Dune" (medium) and "Earth" (dark). These are visually skin tones. Kardashian had emphasized at the time that she wanted to "get away from headphones that are colorful".
Together with the introduction of the new Studio Pro colors, Apple also launched an advertising campaign with US presenter Jimmy Fallon. In the one-and-a-half-minute clip, which is being distributed on YouTube and is apparently also being shown on US television, a mustard yellow model of the over-ears ("Mustard"), allegedly designed by Fallon, is pitted against Kardashian's three colors - with the latter winning, of course. There was also a competition for the first pair on his "Tonight Show".
Studio Pro just restyled
Otherwise, the Studio Pro functions do not change with the Kardashian edition. The only confusing thing is that there are now several shades of brown, as "Espresso" was offered right from the start. The Studio Pro cost 400 euros and come with active noise-cancelling, transparency mode, customizable Apple 3D audio including head tracking, "UltraPlush" cushions and a USB-C interface.
(Image: Apple / Beats)
The batteries are said to last up to 40 hours. As usual with Beats, they are also well suited for Android devices, with a dedicated companion app and fast synchronization with the latest operating system versions. It is not yet clear how long the new colors will remain on the market. They will only be sold in "selected" Apple stores and via the Apple/Beats and Amazon online offerings. The Kardashian colors of the Beats Fit Pro are no longer available from Beats.
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