Vision Pro: Good sales with large corporations – according to Apple
Apple has provided information on the extent to which its Vision Pro is already being used in Fortune 100 companies – without specifying the number of devices.
Vision Pro with components.
(Image: Apple)
- Ben Schwan
Apple's first mixed reality headset, the Vision Pro, has apparently been well received in industry circles. After the manufacturer had already reported that numerous European companies were interested in the device and working with software. Apple CEO Tim Cook has now also provided information on distribution in the USA, the only official market for the hardware to date.
Half of the 100 companies with the highest turnover in the USA
When announcing Apple's latest quarterly figures last week, Cook said that the Vision Pro had now reached "more than half" of the Fortune 100 companies. This list includes the hundred companies with the highest turnover in the USA. The Apple CEO did not provide any specific information on sales of the headset, which has been available since February 2. There was also no information on how many Vision Pro models were sold to the Fortune 100 companies – so it could just be individual test units.
It was "great to see the enthusiasm of the corporate market". The companies are exploring "innovative ways to do things that weren't possible before", Cook told analysts. Apple had previously named the companies KLM, SAP, and Porsche from Europe, as well as the DIY chain Lowe's and the 3D instruction manufacturer BILT from the USA.
How is the Vision Pro selling?
Apple has not given any specific sales figures for its products for several years. In the iPhone, iPad and Mac segment, at least individual sales figures are mentioned. The Vision Pro, on the other hand, falls into the accessories or "other" category, which also covers the Apple Watch and other peripherals as well as home products. Due to lower sales of the computer watch, however, this segment declined in the last quarter, and the Vision Pro was apparently unable to compensate for this, although it was only on the market for two out of three months.
Most recently, there were reports that the Vision Pro hype had "fizzled out". Apple has even corrected its sales roadmap. Allegedly, no new, cheaper model is initially planned for 2025; according to analysts, Apple has reduced its purchase of 4K micro OLED screens.
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