"Shot on iPhone": Apple has Wallace & Gromit projected onto 101 meters
As part of its Christmas advertising, Apple is showing a film by the well-known Aardman studio exclusively in London. How it came about is special.
Battersea power station with iPhone projection: Wallace & Gromit in 6K.
(Image: Apple)
In addition to its regular Christmas campaign, which this time focuses on the new hearing aid function of the AirPods Pro 2, Apple has been running a special "Holiday Event" in London since the weekend: an exclusive animated film featuring the British stop-motion characters Wallace & Gromit, which was filmed with the iPhone, is being projected onto the former Battersea Power Station coal-fired power station. The iconic building is also Apple's UK headquarters. There is also a large iPhone company store in the shopping center that was built into the former machine hall.
Chimneys as a projection surface
The animated film, which has a Christmas theme, is six minutes long and was specially produced by Wallace & Gromit studio Aardman. It runs every day between 5 and 10.30 p.m. until New Year's Eve. Images from Apple show that the chimneys, which are over 100 meters high, also serve as a projection surface. The best view is likely to be from the Thames – or from the opposite bank, as a video published by Apple CEO Tim Cook on X shows.
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Apple is of course also using the demonstration to promote the iPhone. The film is part of the "Shot on iPhone" series, for which a "Behind the Scenes" report was also published. The filming device was an iPhone 16 Pro Max, and the telephoto lens was mostly used in ProRAW. Each frame was shot several times in 4K and then subjected to 6K stitching in order to achieve a sufficiently high resolution.
It all depends on the additional hardware
Aardman used software and a total of eight iPhones, which were placed in professional stands that allowed for extremely precise positioning. The lighting was of course also professional, as was the post-production. "The iPhone 16 Pro Max was mounted on motorized heads on set to photograph the Christmas trees [which play an important role in the film] from two angles. A total of 6,000 images were captured," writes Apple.
Director Gavin Strange called the project a "cinematic fusion of technology and art". He hopes that normal iPhone users will also become interested in stop-motion technology. "I hope everyone is inspired this Christmas."
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