Apple: New CarPlay still to come
The first cars with more Apple integration were supposed to come onto the market in 2024. That didn't work out. Apple appeases.
Apple CarPlay: With the next generation, it will be integrated deeper into the vehicle.
(Image: Apple)
After Apple failed to implement the next generation of CarPlay in 2024 despite announcing this, the company has now issued a statement. The project is therefore not dead. Instead, various vehicle manufacturers are still planning to support it. "We continue to work closely with several car manufacturers, enabling them to showcase their unique brand and visual design philosophies in the next generation of CarPlay."
Waiting for the car manufacturers
The Group emphasized that vehicle manufacturers are responsible for the actual release of the technology. "Each car brand will provide further details as soon as they announce their models that will support the next generation of CarPlay." Next-generation CarPlay builds on the "years of success and learnings from CarPlay" and offers "the best of Apple and the automakers" in a deeply integrated and customizable experience. Apple had previously removed the information from its main website that the first vehicles with the new CarPlay would be available from 2024.
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Unlike the current CarPlay, which works in the vehicle's entertainment system, as well as – sometimes – in the main cluster of the dashboard, the next-generation CarPlay will encompass virtually all central areas of the vehicle that the user can control digitally. This includes the air conditioning, radio, widgets and more. To make the idea appealing to manufacturers, Apple is allowing customization to suit the brand. There will even be "curated cauge cluster designs", i.e. curated looks for the instrument cluster, which users can customize. Apple's statement indirectly blames the vehicle manufacturers. Porsche, at least, one of the first participants in the new CarPlay, had been expected to release another model in 2024. But that was not the case. Aston Martin had also already shown a demo in 2023.
Apple's vehicle project had previously failed
Mercedes and Audi, Ford, Renault, Volvo, Honda, Land Rover, Jaguar, Polestar, Nissan, Acura, Infiniti and Lincoln are also said to be potential users of the new CarPlay. The idea is now – as part of the – technology business. Next-generation CarPlay was announced back in the summer of 2022. Even then, Apple was already talking about an earliest implementation date of winter 2023. But the deadline was missed. Apple did not provide any information on when this would actually happen.
Apple had recently failed spectacularly in the car business. A vehicle project that had been driven forward for many years and cost billions was finally buried in spring 2024. Apple never commented on the discontinuation, but it was rumored that they are now focusing on car software and the new CarPlay. But now things are grinding to a halt there too. The deeper integration of Apple technology also seems to be unpalatable to many car manufacturers, who increasingly see software as their core competence (including the sale of services).
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