Missing filming permit: Netflix rebuilds entire Apple store for movie
If the prophet doesn't come to the mountain, the mountain comes to the prophet: Netflix went to great lengths to make a movie about an incident at Apple.
Rebuilt Apple Store in the Netflix movie: If Apple won't do it, Netflix will.
(Image: Netflix / Screenshot YouTube)
The streaming service Netflix went to enormous lengths to film a thriller about a hostage situation in the Amsterdam Apple Store in 2022. As previously reported, the company, which is in direct competition with Apple's TV+ service, was unable to obtain a filming permit for the store. The problem was circumvented by recreating the centrally located store on Leidseplein in the studio, as Netflix has now shown in a "making of" video for the film called "iHostage". The environment was generated using a large LED-Volume screen, the striking architecture of the building was partly recreated and partly computer-generated.
LED-Volume helps with realistic representations in the studio
An LED-Volume has the advantage over classic green screens that the computer-generated environment can actually be displayed in reality and recorded "in camera". This means that reflections, for example, are correctly reproduced and the incidence of light is also much more realistic. In the case of "iHostage", the outdoor area of the Apple Store Leidseplein was recreated using the LED volume, with other buildings, streetcars and people. While the filming took place "in the store", which was placed in front of the video wall, a realistic view of the surroundings was shown "outside".
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Apple itself had not commented on the film project. However, there was no filming permit for the building, especially as there were probably also concerns about possible re-traumatization of affected employees. In the incident in 2022, a man who appeared to be heavily armed and equipped with explosives demanded 200 million euros in cryptocurrency from Apple. After his last hostage escaped, he was then hit by a civilian police vehicle and died. The Netflix movie is not entirely true to the real events, but is merely "inspired" by them. Interestingly, Apple logos and real products are used, the company name also appears, as does the (imagined) idea of how Apple headquarters reacted to the incident.
A lot of effort put into the recording
In the "Making of" video, you can see, among other things, how the filmmakers, who are from the Netherlands, collect data to make the production as realistic as possible. Drones and apparently LIDAR devices were used on the Leidseplein to scan the buildings and surroundings so that they could be recreated on the computer.
This created a "virtual movie location", as it was not possible to shoot in the store itself. In addition to the interior of the store, the outside area was also partially recreated in the studio so that actors could walk across the area in front of the building where the hostage-taker ultimately died. It is not known how much money Netflix invested in the production. In the meantime, the film was high up in the streaming service's charts.
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