Cameo by Netflix boss in TV+ series: Apple preferred Tim Cook
Anecdote from the set of the successful TV+ dramedy series "The Studio": Star Seth Rogen let the Netflix boss make an appearance, but Apple didn't like it.
Scene from "The Studio" on TV+.
(Image: Apple)
One of the most popular shows currently on TV+, Apple's Netflix competitor, is “The Studio”. The ten-part series is about a Hollywood studio boss played by Seth Rogen, who has noble creative intentions but has to deal with financial pressure, crazy actors and other problems. After all, it received 93 percent positive ratings on Rotten Tomatoes, and the first season ended last week with ten episodes. Fittingly, there was also some drama behind the scenes: According to US media reports, Apple, the show's financial backer after all, wanted to place itself in the series, but Rogen, who is also a producer, didn't like it.
“We said no”
According to the report, it was about a very specific scene, which is also very short: In episode 8, airing on May 7, there is a brief encounter with Netflix co-boss Ted Sarandos. “The Studio” is known for featuring many familiar faces playing themselves in a modified form. As Business Insider reports, Apple itself also wanted to play a part.
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Rogen himself announced this on the red carpet at the premiere of the series at the SXSW festival in March. Instead of Sarando, according to the actor, Apple suggested that he simply take Tim Cook, the Apple boss. “They asked if we could use Tim Cook [instead of Sarando], but we said no.”
No, thanks for Cook
However, the decision does not appear to have had any consequences, although Netflix even appears as a running gag in the episode in question. Winners of the Golden Globes all thank Netflix and especially its co-chief executive. Finally, Rogen, who plays studio boss Matt Remick, also meets Sarandos as Remick. He then says that he had it written into his contracts that he had to be thanked personally at awards ceremonies. Whether Cook would have agreed to this is not known; Rogen does not seem to have been open to such “genuine” meta-humor.
Apple would not comment on the report. In any case, “The Studio” has not been canceled: TV+ has already ordered a second season. Incidentally, it is well known that Apple makes major appearances in its series: The company prefers protagonists to interact with Apple products when it comes to technology.
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