Apparently too "cringe": Apple ad for students withdrawn
Comedian Martin Herlihy was supposed to make Apple trendy for prospective students. However, one video has now been deleted.
Screenshot from Apple's "Parent Presentation" video: Not really funny.
(Image: Screenshot Apple)
Apple's current advertising campaign to turn prospective students into Mac users has suffered a setback: An advertisement featuring a well-known comedian published at the end of last week has now been deleted by the company without comment, both from YouTube and its website. In the almost seven and a half minute clip, Martin Herlihy, known from the “SNL” comedy trio “Please Don't Destroy”, tries to teach a group of apparently real students how to convince their parents to buy an Apple computer for their studies.
PowerPoint presentation to convince parents
At the same time, a “Parent Presentation” for PowerPoint, Keynote and Google Slides was also published (still accessible) that does this in 45 steps (on over 80 slides). Below: A Mac may be pricier, but it's actually cheaper. Or also: You don't need antivirus software, a manual backup product or a protective cover.
Videos by heise
“Did Samsung do that? That was terrible!” wrote one user. Another: “Wait a minute, aren't you too late for April 1st?” The term “cringe” was written several times. In fact, Herlihy fails to make the audience laugh, coming across more like a high school teacher. His group “Please Don't Destroy” is quite funny, even for commercial customers, and has produced a well-made commercial for a car insurance company. Apple has not commented on why the video was deleted. It is still available on X.
Chromebook, cheaper and sufficient?
Apple is clearly trying to gain ground in the US education market with this campaign. Recently, the company has been struggling with increasingly better sales of cheaper computers such as Google's Chromebooks. These machines are becoming increasingly popular for educational applications, especially when the apps run in a browser.
The campaign also promotes special Apple intelligence functions, such as writing assistants. The connection to the iPhone (e.g., via mirroring) and the iPad are also covered. Apple is therefore presenting its offering as an integrated product family, even if the competition is scoring points with the price. The advertisement is part of Apple's “Back to School” campaign.
Empfohlener redaktioneller Inhalt
Mit Ihrer Zustimmung wird hier ein externer Preisvergleich (heise Preisvergleich) geladen.
Ich bin damit einverstanden, dass mir externe Inhalte angezeigt werden. Damit können personenbezogene Daten an Drittplattformen (heise Preisvergleich) übermittelt werden. Mehr dazu in unserer Datenschutzerklärung.
(bsc)
