Apple marketing boss: EU digital rules have "insane effects"
Greg Joswiak from Apple's management team believes that the current EU digital rules are a "gigantic threat" to privacy. He calls for a rethink.
Apple criticizes the EU more harshly than ever – here Commission President Ursula von der Leyen.
(Image: EU-Kommission)
In the run-up to the new DMA regulations that Apple wants (or has to) implement in the EU, the company's global head of marketing, Greg “Joz” Joswiak, has massively criticized the current regulation. In an interview with the Frankfurter Allgemeine Zeitung (FAZ), he said that the EU's decisions would have an “insane impact on Apple and our European users”. Joswiak is referring to the forced opening of the platforms of so-called gatekeepers; Apple was declared a gatekeeper for the iPhone and iPad and is therefore subject to strict regulation.
Functions not in the EU
Joswiak said that this is a “gigantic threat to privacy and security”. By this, the company means, among other things, that Apple should also forward its notifications under iOS to devices from external providers. iPhones should also be able to connect to external computer watches just as easily as to the Apple Watch. Apple is concerned about data security. In addition, the company sees an enormous technical effort.
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According to the FAZ, Joswiak considers the EU's requirements to be anti-innovation. Apple has worked long and difficult to ensure that its headphones work so well with its other devices – in the future, the company must ensure that the same applies to its competitors' products in the EU, he told the newspaper. This is a major technical challenge because “we don't know the technical details of our competitors' products as well as we do our own”.
“Significantly delayed”
Joswiak said that this requires “additional time”. As a result, innovations could come to the EU “with a significant time delay”. Some might not even find their way into the EU in the future, he told the FAZ. Incidentally, this is nothing new: even the popular iPhone Mirroring has so far not made it into the European Union – due to regulatory problems, according to Apple.
The Apple manager also criticized the fact that Google is not so strongly affected by these things. “Apple is the only company that is subject to these interoperability requirements,” Joswiak told FAZ. This is “crazy”, after all, the Android operating system is much more widespread in Europe.
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