"Dump Trump": Climate protest at Apple's New York flagship store
The Apple Store on Fifth Avenue is open 24 hours a day. Nevertheless, activists have now succeeded in spray-painting the glass cube.
"Extinction Rebellion" activist graffitied Apple store.
(Image: Extinction Rebellion)
The environmental group Extinction Rebellion (XR) has carried out a paint attack on what is probably the most iconic Apple store in the United States. On Sunday, one of the activists came to the famous glass cube on Fifth Avenue and covered it with green spray paint. The group wanted to draw attention to what they see as Apple's anti-climate policy and demonstrate against CEO Tim Cook, who was present at the inauguration of US President Donald J. Trump.
"Dump Trump"
The slogans of Extinction Rebellion read: "Boycott Apple", "Dump Trump, Apple!" ("Dump Trump") and "Tim [Cook] + Trump = toxic". The action took place very quickly – so quickly that security guards were unable to intervene. The Apple Store Fifth Avenue is open 24 hours a day, seven days a week and is therefore actually well secured.
Extinction Rebellion published a video of the action on the social network Bluesky and repeated the spray-painted slogans. "Why did we do this? Because Tim Cook showed up smiling at Trump's 2025 inauguration – and hasn't said a word since while the government dismantles climate action," the activists said. "This is a betrayal of the climate."
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Extinction Rebellion: Climate fraud by Apple
In a press release, the New York branch of Extinction Rebellion wrote that they see "climate fraud" for Big Tech. During Trump's first term in office, Apple, Google and Meta were still defending climate protection measures. This is no longer the case in the second term. The companies were also no longer committed to the Paris Climate Agreement.
Extinction Rebellion has attracted attention in the past with some controversial actions, such as stopping London public transport by people sticking themselves to trains or damaging works of art. Apple has not commented on the action at its store, but has since had the slogans removed. The company itself emphasizes its climate commitment and wants to become climate-neutral in its supply chain by 2050, even if this includes controversial reforestation measures.
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