Apple's "F1" movie takes half a billion at the box office
By the weekend, Apple had taken in 509 million US dollars globally for "F1". That's almost over budget. And streaming is yet to follow.
scene as "F1": Things are going well, especially internationally.
(Image: Apple)
Apple's first real hit movie for the cinema, the Formula 1 drama "F1", has now broken a new record. Apple and its partners took in over half a billion US dollars, 509 million to be exact, at the box office last weekend. This was reported by the US stock market channel CNBC.
The question of the black figures
According to the report, most of the money did not come from the USA, but from international markets. Tickets worth 165 million dollars were sold in Apple's home market, and 344 million dollars internationally. This means that Apple could succeed in overtaking all Apple TV+ films with a theatrical release to date in terms of total sales. For example, "Napoleon" (Ridley Scott) grossed 221 million, "Fly me to the Moon" (with Scarlett Johansson) only 96 million and "Killers of the Flower Moon" (a Martin Scorsese film) 158 million.
It currently looks as though Apple could succeed in breaking the 600 million dollar barrier. This would refinance the film. It is said to have cost up to 400 million dollars, plus (certainly not small) marketing expenses. However, it is also conceivable that the film will fall just short of its total budget. However, this does not include the exploitation via the actual main channel, Apple's in-house streaming service TV+. Ultimately, the cinema revenues are just a "bonus" here, as Apple also sees the distribution via cinemas as advertising for its streaming service.
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IMAX version returns to cinemas
F1" is set to be released on Apple TV+ in the fall, with September currently expected. The theatrical release for "F1" was on June 25. There could also be a smaller boost for "F1" in August: Apple has decided to come back to theaters with an IMAX version, which was already available on the film's opening weekend.
F1" is about an ageing Formula 1 driver played by Brad Pitt. He has set himself the task of coaching a young driver and then celebrates new successes with him. Apple is said to have acquired a taste for Formula 1 and is planning to secure the US television rights for TV+. Apple boss Tim Cook (64) is a big Formula 1 fan.
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