Tim Cook: Steve Jobs' CEO tenure is outdated
According to a daily count, Timothy Donald Cook passed a milestone last week: No one has been Apple CEO longer than him.
Tim Cook: In the service of Apple since 1998.
(Image: Apple / Screenshot YouTube)
Apple boss Tim Cook has now officially exceeded Steve Jobs' tenure as CEO of the iPhone manufacturer. This is shown by a calculation from Macrumors. As of August 1, Cook had been Chief Executive Officer at Apple for 5091 days, while Steve Jobs had only been CEO for 5090 days.
Jobs was not CEO for a long time
This also has to do with the fact that Jobs was never CEO between 1976, the year Apple was founded, and 1985, his first (involuntary) departure from the company; instead, he was Chairman of the Board, among other things. It was not until 1997 that he initially served as "iCEO" (interim CEO) before officially becoming CEO from January 2000 – until his resignation in August 2011, when Cook took over for him before Jobs passed away on October 5, 2011.
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There were also several longer interim phases in 2004, 2009 and 2011, during which Cook, who was still officially Chief Operating Officer (COO) at the time, stood in for Jobs due to illness, but this period is not included in the 5091 days. During his time as Apple CEO, Cook succeeded in making the company significantly more profitable and increasing sales. For example, three billion iPhones have now been sold under (mainly) his aegis. At present, it looks as though Cook will remain CEO for at least another five years, at least according to the rumor mill.
Apple management team is getting older
Cook himself is no longer a young man: he will turn 65 in November. The rest of the Apple management team is also in their late 50s to early 60s. A generational change has begun in some cases, although COO Jeff Williams, for example, has been replaced by a successor who is only marginally younger. It is still unclear who will one day replace Cook as CEO – Hardware boss John Ternus is generally regarded as a hot candidate.
Steve Jobs founded Apple together with Steve Wozniak and Ron Wayne in 1976. The bosses were then – successively – Michael Scott, Michael Markkula and finally John Sculley (ex-Pepsi boss), whom Jobs himself chose. However, there was a major conflict with Sculley (partly because of the high cost of the Macintosh), which Jobs lost. Jobs' company NeXT was then taken over by Apple in 1997. Its operating system NeXTSTEP formed the basis of Mac OS X, which in turn is also the basis of iOS. Cook himself joined Apple in 1998. He was initially Senior Vice President for Worldwide Operations and changed Apple's supply chain to China –, among other things, and optimized it significantly and very successfully. Today, however, the company is facing major problems due to the tariffs imposed by the Trump administration.
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