Almost an encyclopedia: Apple expert on 50 years of products from Cupertino
A new mammoth work on Apple will be published next spring. Long-time company observer David Pogue is the author.
Cover von "Apple – The First 50 Years".
(Image: David Pogue)
Anyone who has dealt with the subject of Apple in recent decades will have regularly come across works by David Pogue. Born in 1963, the technology journalist, who has worked for the New York Times among others and is now a correspondent for the CBS program “Sunday Morning,” writes and broadcasts a lot about Mac, iPhone, or iPad. He is known, among other things, for the once highly popular “Missing Manual” book series, which probably introduced many Apple newcomers to the products from Cupertino. Now Pogue has a major new project in the pipeline: To mark Apple's 50th birthday next spring, he is publishing a major work on (almost) all the company's products. It's called “Apple - The First 50 Years” and will comprise 600 pages.
Ive, Wozniak, Sculley
The publication date for the English edition is March 17, and the publisher will be Simon & Schuster. According to Pogue, he worked on the book for a total of two years. He conducted 150 interviews, “including current Apple executives”. However, an exact list of those who appear has not yet been published. Pogue himself names ex-design chief Jony Ive, Apple co-founder Steve Wozniak, and ex-CEO (and Steve Jobs opponent) John Sculley. All the interviewees are said to be “legendary figures” who “made Apple what it is today.”
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The 600 pages include 360-color photos. According to Pogue, he was also able to gather “new facts that correct previous assumptions” and “illuminate Apple's subversive culture”. According to Pogue, it is about the company's “gigantic successes,” such as the iPhone, as well as the failures, including MobileMe, the Lisa, and the Apple III. Pogue is also planning to organize a tour for his book. It is not yet clear whether he will be coming to Europe.
Corrected historical information
According to Pogue, Apple was not founded in a garage, Steve Jobs and Wozniak had three companies before Apple, Jobs only became Apple boss very late, and Newton “saved” Apple. Furthermore, Jobs had never fired anyone after an initial meeting in the elevator, he had not been (directly) thrown out by Sculley, and he had not written the famous “Think Different” campaign.
More generally known information, such as the third Apple founder, Ronald Wayne, or the fact that Jobs did not invent the Macintosh (but Jef Raskin did) are also highlighted, as well as the fact that there was already an internal Apple tablet before the iPhone. “Apple-The First 50 Years” is already available for pre-order, but costs a hefty 50 US dollars.
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