Toniebox 2: Manufacturer expands age group

A new version of the Toniebox will be released in mid-September. According to the manufacturer, Tonies, the playback device for audio games and music, which is popular with children, will appeal to a wider age group in future and enable playful activities without a screen.

The new functions include interactive games that will be available exclusively for the Toniebox 2. There will be twelve of them at launch. According to the manufacturer, they include games, quizzes, adventures and challenges and are designed to encourage teamwork and decision-making.

Softer Tonies for the youngest

For children from the age of one, however, there will be softer figures under the umbrella term "My First Tonies". Other changes include a dynamic LED ring in rainbow colors with light guidance, improved sleep and wake-up functions and modernized software. The device should also be more robust.

The Toniebox 2 is aimed at children between the ages of one and nine. The first generation was aimed at children aged between three and seven. There will also be more accessories in the future. The manufacturer hopes that the new generation will boost its global growth, increase customer loyalty and increase upselling.

Sold millions of times over

The manufacturer has announced full compatibility with all existing Tonies and products. The first generation of the Toniebox will also remain fully functional. The first Toniebox was sold over 9.5 million times. According to the manufacturer, over 125 million Tonies have been sold in total. The idea for the Toniebox was born in 2013 and it was released in 2016.

The Toniebox costs around 110 euros, making it 10 euros more expensive than the first generation. Pre-orders are already possible and delivery is set to begin in Germany, Austria, Switzerland, the UK, France, Australia and New Zealand on September 15, and in the USA and the rest of North America from October 5.

(mki)