Apple Music Marketing: Radio on TuneIn, tool for Spotify export
The iPhone manufacturer is still behind Spotify when it comes to music streaming. Two new measures are intended to lure customers away.
Apple Music on a smartphone.
(Image: Shutterstock)
Apple is trying to lure customers from Spotify to Apple Music with new import options and a broader range of content. While Apple was once the clear market leader in music downloads with the iTunes Music Store, the Swedish-American provider Spotify is still ahead of Apple Music when it comes to streaming. The iPhone manufacturer therefore remains in the runner-up position.
Switching from Spotify made easier
Apple had already created a new import option for libraries and playlists from Spotify to Apple Music in two test markets – New Zealand and Australia – last May. The feature has now also been available in Germany, France, the UK, the USA, Canada, Mexico and Brazil since this week. In cooperation with the SongShift service, other services are also supported in addition to Spotify – Apple itself only refers to these generically as "other music services" in a support document that is also available in German.
Migration takes place via the iPhone settings under "Apps" and "Music". A transfer function should be visible there. Alternatively, the transfer can also be initiated via the browser via Apple's music portal, provided you are logged in there. The transfer tool attempts to match songs from Spotify & Co. with Apple's offering. If this is not successful, a warning is displayed. Playlists generated by the respective service are not transferred.
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Apple Music Radio is spreading
Meanwhile, Apple is trying to increase the audience for its radio stations within Apple Music. According to a Wall Street Journal report, the six stations that Apple currently operates itself will in future be distributed via the digital radio platform TuneIn, which can also be found in various smart home speakers and car radios with an internet connection. It currently has 75 million active users. The six radio stations are "Apple Music 1", "Hits Hits Hits", "Country", "Musica Uno", "Club" and "Chill". The best known is Apple Music 1, which also repeatedly gives stars a platform with interviews and appearances.
According to figures from the end of 2024, Apple Music currently has a market share of 25 percent in the USA, one percent less than in the previous year. In 2020, it was still at 30 percent. Spotify was able to fight its way up from 31% to 37% between 2020 and 2024. Amazon Music is hovering around 20 percent, YouTube Music around 10 percent. Spotify is also the global leader.
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