Analysts: Bankers believe in more iPhone growth for Apple
Apple's shares are currently still down for the year. According to several stock market reports, this could change.
Apple logo in front of money and Manhattan backdrop.
(Image: Mac & i/KI)
Anyone who bought Apple shares at the beginning of the year has made a loss up to today, September 1. From 234.40 US dollars at the turn of the year, they have fallen to the current 232.14 dollars, a drop of around one percent. Although the iPhone manufacturer's shares weakened considerably more in the meantime, the shares have by no means been a hit with shareholders this year when compared with other tech stocks that have performed significantly better. Nevertheless, some analysts are now taking a more positive view. This is apparently due to better-than-expected iPhone sales.
Fewer iPhones in stock
As early as mid-August, the investment bank Morgan Stanley wrote in a note to investors that it was now "more bullish" on the Cupertino-based company. The Apple story was "turning the corner", they said. By "Apple story", the analysts primarily meant the iPhone, Apple's sales and profit driver.
There are said to be signs that sales figures are higher than usual – in view of the inventory in the warehouses. Positive expectations were mentioned for the iPhone 16 and the iPhone 16 Pro Max. Morgan Stanley expects sales of 78 million iPhones in the Christmas business, although the figure could also be higher.
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Short-term target between 240 and 250 dollars
Bank of America is less optimistic than Morgan Stanley, but has maintained its "buy" rating. With a view to the Apple event on September 9, at which the iPhone 17 models are expected, an investor report stated that the thin iPhone 17 Air is to be expected as the "main feature". However, it is still unclear whether this will lead to significantly higher sales figures compared to the iPhone 16 Plus. "Investors' expectations regarding the advantages of a thin phone are rather restrained."
Morgan Stanley recently forecast a target price of 240 dollars, i.e. just under 8 dollars more than the current price – and higher than the price at the beginning of the year. In mid-August, the bank was still expecting 235 dollars. Bank of America, on the other hand, is interestingly more positively positioned at 250 dollars. The price target was last raised to 250 dollars at the beginning of August after Apple succeeded in negotiating tariff exemptions with the Trump administration.
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