iPhone Air: Apple reportedly reduces production
Apple is reportedly scaling back production of the iPhone Air. However, it is sold out in China, according to media reports.
(Image: Apple)
Is Apple's thinnest iPhone ever performing worse on the market than the manufacturer hoped? According to a report by Japanese analysts, this is allegedly the case. As Mizuho Securities writes in a report to investors, which is available to the South Korean electronics trade journal The Elec, Apple plans to reduce the production of the iPhone Air "by one million units" this year. At the same time, production of all other models – i.e. 17, 17 Pro, and 17 Pro Max – will be increased by two million units. Overall, the 17 generation is expected to do well: Mizuho Securities' total production forecast has been increased from 88 million to 94 million iPhones this year.
iPhone Air easy to get
The fact that the Air is apparently not selling as well as Apple had hoped is evident from the current availability situation. If you want one of the devices, numerous variants can be picked up directly in one of the German Apple Stores or ordered home by tomorrow. This is unusual for such an early point in the sales cycle.
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If you want an iPhone 17, for example, there is no current availability and delivery will take place in mid-November. For the 17 Pro and 17 Pro Max, waiting times are slightly better (depending on the model, first week of November), but direct pickup is very rarely possible. Similar availability can be found in other regions of the world, such as Apple's home market, the USA.
It's going better in China
However, the iPhone Air is not so easily available everywhere. In China, where it came onto the market with a delay due to regulatory issues, it reportedly sold out directly at the pre-order launch last week, reports the South China Morning Post, published in Hong Kong. There were no devices left "in minutes," it said. The Chinese had to wait more than a month longer than the rest of the world.
Whether sales will remain this good, however, remains to be seen with the actual sales launch this week. The Air is Apple's first eSIM-only model, which Chinese mobile providers had to prepare for, as they actually rely on physical SIMs. Meanwhile, Samsung is considering whether the category of an "ultra-thin smartphone" is the right idea at all: According to reports, the company has decided against a new generation of the Galaxy Edge due to disappointing sales figures.
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