In the USA: Apple TV combined with a second streaming service
Anyone who wants to see everything now needs numerous streaming services. In its home market, Apple is now marketing a bundle for the first time.
Content from the combined offer of Apple TV and Peacock: "Severance" meets "The Office".
(Image: Apple)
It remains unclear how many paying subscribers Apple's video streaming service, now called Apple TV instead of Apple TV+, has managed to attract. The iPhone company itself doesn't say; services chief Eddy Cue, ruler of Apple's content empire, recently only said in an interview that it was "significantly more" than rumored in the industry. The latest global figure mentioned was 45 million subscribers, though this was an estimate. For comparison, Netflix is said to have over 300 million customers. Now Apple is trying to attract more users in the US: a new bundle offer is in the works. This involves purchasing Apple TV along with another major provider.
Discount between 30 and 35 percent
This is the offer Peacock from US media company NBC Universal, which in turn belongs to the large cable provider Comcast. The package is to be "one subscription" and has been available for US customers since this week. Americans are to pay "over 30 percent" less – compared to the individual price of the two services. The price starts at $14.99 per month for Apple TV and Peacock Premium (the latter with ads).
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Apple TV costs $12.99 individually, Peacock Premium $10.99. Peacock Premium Plus, which contains "almost no ads" and costs $16.99 individually, is offered in a bundle with Apple TV for $19.99. Users of Apple's own Apple One package in the Family and Premier variants can in turn add Peacock Premium Plus and save 35 percent.
Sample the other service
Apple TV and Peacock are intended to attract new customers to each other by displaying content from the other provider within their respective apps. It should also be possible to "sample," i.e., try out, shows, including episodes from shows like "Severance" or "Slow Horses" from Apple TV and "Bel-Air" or "Real Housewives of Miami" from Peacock. No "more perfect entertainment combination" could be imagined, said NBC Universal Chairman Matt Strauss. Apple TV boss Oliver Schusser said both services combine "the best of entertainment" in a "simple and seamless experience." In addition to new shows, Peacock offers a lot of repertoire material and films from the NBC Universal pool, including "The Office" and broadcasts of the US basketball league NBA. Peacock is not officially available in Germany at the moment.
The new combined subscription is likely to attract customers who are annoyed by having to subscribe to numerous streaming services to see all the interesting shows – here, at least, they save a little money. Prices have generally increased, and more and more services are forcing users to watch ads. Previously, there had already been speculation that Apple might launch a combined offer with Peacock competitor Paramount.
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