Apple revives old iPod socks – as iPhone accessories from a designer brand
Together with Issey Miyake, Apple has added two new bags for the iPhone to its product line. Their look is reminiscent of the good old iPod sock.
iPhone Pocket is the name of the new product: Stylishly knitted.
(Image: Apple)
Older users will remember: In 2004, Apple launched so-called iPod Socks, which remained in the product line for eight years. The colorful six-pack of knitted pouches for $29 was intended to protect Apple's music player during transport but was more of a (albeit popular) gimmick with an Apple logo on the label. Now Apple is reviving the old idea, this time together with the Japanese design brand Issey Miyake and for the iPhone.
Transparent knitted fabric
The new product is called iPhone Pocket, is intended to serve as a smartphone bag, and is available in two versions: as a crossbody bag and as a tote bag. Apple is making it a limited edition, which is only to be available in certain company stores and online. The “3D knitted fabric” is made from a single thread and is intended to be “suitable for every iPhone as well as all other pocket-sized items.” Apple does not reveal which type of fabric is used—the iPod socks were made of a blended fabric with a high synthetic fiber content.
Videos by heise
According to Apple, the iPhone pocket bag is deliberately perforated: “When the flexible material is stretched, it allows a subtle glimpse of the contents—so users can, for example, discreetly look at the iPhone display.” The bag can be carried “in many ways”—“in hand, attached to bags, or directly on the body.” Issey Miyake has created a “playful color palette” for Apple, which are named Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black—for the model with a short strap. The version with a long strap is only available in Sapphire, Cinnamon, and Black.
Stores in hip neighborhoods
Apple is selling the iPhone Pocket in mainland China, France, Great Britain, Italy, Japan, Singapore, South Korea, and the USA—Germany is not included, although Apple has published a press release in German.
(Image:Â Apple)
Ten Apple Stores worldwide offer the bags on-site; they are located in particularly hip areas such as Ginza (Tokyo), Saint-Germain (Paris), or SoHo (New York). The prices are steep: the tote bag costs $149.95, its larger variant $229.95. Sales begin on November 14 and online in the aforementioned countries.
Empfohlener redaktioneller Inhalt
Mit Ihrer Zustimmung wird hier ein externer Preisvergleich (heise Preisvergleich) geladen.
Ich bin damit einverstanden, dass mir externe Inhalte angezeigt werden. Damit können personenbezogene Daten an Drittplattformen (heise Preisvergleich) übermittelt werden. Mehr dazu in unserer Datenschutzerklärung.
(bsc)
