Bosch: AI for Vehicles, Industry, and Consumer Technology

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The Bosch Group is presenting itself as a globally operating AI company at CES 2026. Far from the historical crisis of the German automotive industry, Bosch plans to cut 22,000 of its 68,000 jobs in Germany by 2030.

Bosch sees software as the invisible engine of progress in a digital world and is placing artificial intelligence at the center of its CES presence as the link between software and hardware. "With our many years of expertise in hardware and software, we bridge the gap between the physical and the digital," said Tanja Rückert, CEO of Robert Bosch GmbH.

AI is an integral part of embedded systems in vehicles, factories, and everyday devices, and Bosch can do both: hardware and software. By 2030, the company expects sales of software and services to exceed six billion euros, two-thirds of which will be in the Mobility business sector. For comparison: Bosch's revenue for the 2024 fiscal year was around 90 billion euros.

AI Cockpit with Speech and Image Processing

The AI focus is evident in the product announcements at CES, especially in the safety and comfort segment behind the wheel. In the vehicle cockpit, Bosch combines an AI chatbot with a visual language model. The system can interpret spoken requests contextually while simultaneously analyzing the interior and exterior environment.

This is intended to help find a parking space upon arrival at the destination or create meeting minutes for online meetings. The AI can be personalized and expanded later via software updates.

AI for Driving Dynamics and Against Motion Sickness

Bosch also uses AI in its "Vehicle Motion Management" driving dynamics software. It evaluates sensor data and controls braking, steering, drive, and chassis. Vehicle Motion Management is intended to reduce rolling movements in curves or pitching movements when braking in stop-and-go traffic, thereby reducing motion sickness. This AI-supported control is considered a building block for the acceptance of automated and software-defined driving.

Sensors with Integrated AI

Bosch has presented several AI approaches at the sensor level. This includes a radar platform where AI algorithms help classify objects in complex traffic situations. The AI-MEMS sensor platform BMI5 captures movement, position, and context information for AR/VR applications or for mobile and humanoid robots.

Connected Manufacturing in Cooperation with Microsoft

For industrial applications, Bosch is expanding the "Manufacturing Co-Intelligence" offering together with Microsoft. Agent-based AI systems analyze large amounts of data from production, maintenance, and supply chains, for example, to make autonomous decisions and perform tasks. The AI can detect deviations, derive recommendations for action, and independently trigger measures within defined limits to reduce downtimes or optimize processes.

Digital Identity Against Product Counterfeiting

The software "Origify" uses AI-supported surface analysis to check the authenticity of physical products based on their individual material structure. Instead of using chips or codes, Origify analyzes the non-copyable surface properties of a product, thereby assigning it a digital identity.

Investments and Outlook

Bosch plans to invest more than 2.5 billion euros in AI by the end of 2027. The group expects AI software to account for a growing share of revenue, particularly in the mobility and industrial sectors.

heise online is a media partner of CES 2026.

(akr)