John Ternus: The New York Times also believes in him as the new Apple CEO
Who will succeed Tim Cook as Apple boss? Following media reports in the fall, the most important US newspaper follows suit, naming hardware chief Ternus.
John Ternus at an Apple presentation: An in-house talent who knows the business.
(Image: Apple)
Reports in prominent newspapers and broadcasters often indicate that something is happening at the top of a company, as the underlying information frequently comes from insiders. Regarding the succession of Apple CEO Tim Cook, who celebrated his 65th birthday in November, there was a major article in the British business newspaper Financial Times in the fall. The paper stated quite clearly that Cook would likely step down as early as 2026 – in favor of hardware chief John Ternus. Although there were subsequent speculations that it might have been a “test balloon” from interested parties to see how the stock market would react. However, last week the New York Times, the most important daily newspaper in the United States, also followed suit with its report that strikes a similar chord.
Ternus “cautious and reserved”
Even in the headline, the paper is clear: “The man who could be Apple's next CEO,” it reads. The article itself then describes how the manager, among other things, ensures that Apple places new features precisely in the categories where it is worthwhile. For example, he wanted to integrate a LIDAR module only into Pro models of the iPhone instead of into all devices.
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Such approaches, which balance Apple's profits with innovations, are considered typical of Ternus's “cautious, reserved style,” according to the paper, and are therefore not far from what is known from Cook. Whether users will always like this is another question – they actually hope for an innovator from Cook's succession who will put Apple's products back in the spotlight more clearly, especially since Ternus comes from the hardware side.
There are other candidates
The New York Times has also learned that Apple has indeed pushed hard on succession planning last year. Three people from the circle have confirmed this. Cook is said to have communicated, among other things, to the senior management that he is tired and wishes to reduce his workload. Should Cook step down, however, he would not be lost to Apple, according to the report. The idea: He would then become Chairman of the Board – like Steve Jobs briefly before his death – the chairman of Apple's supervisory board. The report further states that Ternus is at the forefront of the selection of a new CEO.
However, the final decision has not yet been made. Four other candidates are reportedly still in the running, including software chief Craig Federighi, services chief Eddy Cue, worldwide marketing director Greg Joswiak, and retail and HR chief Deirdre O'Brien. However, all four are older than Ternus and would therefore not offer a long-term solution. Ternus is 50 and has thus reached the age at which Cook took over from Steve Jobs in 2011. His keen eye for detail and his knowledge of Apple's complex supply chain also speak in his favor. “Both men are also considered balanced team players who can navigate the bureaucracy of one of the world's richest companies without causing unrest.”
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