Adobe Experience Manager: Agents for Code and Content
Adobe is expanding Experience Manager with AI agents that can independently generate code and content, and check rules such as brand or usage rights.
(Image: Mats Wiklund/Shutterstock.com)
Adobe has unveiled a new set of so-called “Adobe Experience Platform agents.” The agents are integrated into Adobe Experience Manager, which is used to create, manage, and personalize digital content for websites and apps.
The agents are intended to automate workflows by generating and preparing content. They are also designed to work beyond the Adobe Experience Cloud with connected applications such as the programs in the Adobe Creative Cloud graphics suite, the project and ticket management tool Jira from Atlassian, or the design tool for websites, apps, and software interfaces, Figma.
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Create and Reuse Content
The “Adobe Experience Production Agent” automates how teams update content, create pages, and migrate websites. It recognizes the respective task, uses templates, and publishes brand-compliant content across channels. According to Adobe, this reduces production times and manual effort.
The “Adobe Discovery Agent” assists in finding existing content. Through a conversational interface, users can find content in natural language and receive approved materials along with metadata and retrieval addresses. This should enable customers to reuse already-approved content more frequently.
Define, develop, and Deploy Rules
With the “Adobe Governance Agent,” Adobe automates rule-based review processes. The agent monitors expiration dates of usage rights, checks if teams comply with brand guidelines, and automatically adjusts access rights. This is intended to reduce the risks of brand infringement, among other things.
The “Adobe Development Agent” is aimed at development teams. It supports them in creating code, finding errors, and deploying applications. It also checks applications for accessibility, security, and performance, among other things.
The “Adobe Content Optimization Agent” automatically adapts content to different formats, regions, and end devices. It generates optimized variants, thereby shortening update cycles according to the manufacturer, and ensures a consistent brand image across all distribution channels.
(akr)
