Report: At least five new Apple products for 'Apple Experience'
Next week is the time: Apple will likely introduce new products on several consecutive days. There are new details.
Apple CEO Tim Cook at an event hosted by the iPhone manufacturer.
(Image: Apple)
Apple plans to introduce “at least” a handful of new products starting next Monday. This is according to the usually well-informed Bloomberg reporter, Mark Gurman. According to his information from Sunday, there will be new hardware as well as software and new chips. The central new product is reportedly an entry-level MacBook – possibly in the colors that Apple used in an invitation to an “Apple Experience” for selected influencers and journalists (green, yellow, and blue).
Old form factors, new chips – except for the entry-level MacBook
In addition, new entry-level iPhone models (series 17e), an iPad Air M4, a new entry-level iPad (model series 11), and new MacBook Pro models with M5 Pro and M5 Max are expected. Gurman also estimates that a new MacBook Air with M5 could also be launched. Except for the new MacBook, all devices will retain their form factor but will be faster thanks to new chips.
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Finally, new Mac Studios (with M5 Max and M5 Ultra) and new Mac Studio Displays are on Apple's agenda, but these are not expected next week, but in the first half of 2026. The fact that these are sometimes difficult to obtain in Apple stores speaks for new monitors. Gurman provides no information on the iMac M5 or Mac Mini M5.
Speculation about the introduction
So far this year, Apple has only presented new AirTags; new MacBook Pro models with M5 Max and M5 Pro are considered overdue. The iPhone 17e serves as a product refresh, gets new chips, MagSafe, and possibly a Dynamic Island. In addition, Apple's modem chip C1X and the WLAN chip N1 (with Wi-Fi 7) are planned. For the entry-level MacBook, the price will be particularly interesting – it is said to be “significantly” below 1000 euros, and for the first time, it will feature an iPhone chip, not one from the M-series.
The way new products are introduced is expected to be rather quiet: Apple plans to make announcements via press releases over several days; it is unclear whether there will also be video introductions. The highlight will then be the aforementioned “Apple Experience,” where the products can be touched by the exclusive circle in New York, London, and Shanghai. However, it will not be an “Event” as Apple calls its regular keynotes. It will also be exciting to see if Apple will showcase the long-delayed improved Siri.
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