Apple Music: New professional service Connect – AI for Android
Apple has launched a service to help record companies and distributors use Apple Music. There are also new features in the Android app.
Apple Music Connect is intended to help with the promotion of new releases, among other things.
(Image: Apple)
Following the administration tools App Store Connect (for apps) and iTunes Connect (for music downloads, films, and series, among others), Apple has now also launched its professional portal for its music streaming service, Apple Music. The service is logically called Music Connect and is intended to allow record companies and music distributors to market their content better and, above all, more easily. It also integrates the ability to handle parts of their press work through it.
Promote, Pitch, Market
The service is only available to these target groups; artists themselves can only access it through distributors or labels. The idea is to specifically promote new releases, for example, through pre-orders or the release of individual tracks over several months before publication. In addition, Apple Music Connect can be used to create suitable marketing materials, upload press photos, and “pitch” new artists and releases to the Apple Music editorial team so that they are presented more prominently.
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Tools for creating social media assets and other tools for creating player embeds, badges, QR codes, and more are available. Many of the offers existed before, but one had to painstakingly gather them. Labels and distributors receive access via a specially established support team.
Apple Music AI for Android
Another innovation for Apple Music concerns end-users: a new AI function for creating AI-powered playlists is now also coming to Android devices. The beta version of Apple Music 5.2 for the Google operating system comes with the so-called Playlist Playground, which competes with similar functions on Spotify or Deezer.
This allows playlists to be created (example: “A playlist with hits from the eighties”) and customized via prompt input. “Turn ideas into playlists,” Apple advertises it. There are also pre-formulated suggestions. It is still unclear when Apple Music 5.2 will be officially released for Android – presumably together with or shortly after iOS 26.4, which is expected in March or early April.
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