Apple CEO Tim Cook announces "big week"
On his X profile, Apple CEO Cook commented on the upcoming week with new devices. It is now also clear when the "#AppleLaunch" will begin.
Excerpt from Apple short video about "#AppleLaunch": Announcement from the CEO.
(Image: Apple)
New Apple products ahead: Now Tim Cook has also confirmed that it will happen next week – starting Monday. It was already known that Apple has invited to a “Special Apple Experience” in London, New York, and Shanghai for next Wednesday (March 4th), to which influencers and a few selected journalists will travel. But first releases will be available at the beginning of the week, as had already been suspected.
Spread throughout the week
Cook wrote on X on Thursday evening that a “big week ahead” lies before us. The timing in a second sentence is interesting: “It all starts Monday morning,” said the Apple boss. The post is garnished with the hashtag “#AppleLaunch” and a custom-bought logo on X. A short video in the same post then shows a silver housing back that could fit a MacBook. A finger turns an oval on it into a complete Apple logo.
Videos by heise
Cook's statement suggests that Apple will spread its announcements throughout the week. On Wednesday, those invited to the “Special Apple Experience” will likely be able to see the products on-site before they are shipped, possibly in the week after next. However, a real keynote with a video presentation does not seem to be planned. The company might release short videos with explanations per day. The presentation times are still unclear. “Monday morning” rather suggests the evening in Europe, but it's also possible that the products will be announced early in the morning California time via press release. That would be from around 1:30 PM or 2 PM.
Planned Products
According to current rumors, a new entry-level iPhone 17e with a newer chip and hardware improvements, an iPad 11 and an iPad Air M4, and a completely new entry-level MacBook are planned. The latter would be a completely new product line with affordable components – at a price well under 1000 euros.
Finally, Apple might also show accessories and new MacBook Pro models with M5 Max and M5 Pro. In the fall, the company only presented the midrange model with M5 chip for the MacBook Pro; professionals have been waiting for the faster machines since then.
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