Imagen Video: AI takes over color correction

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Color grading is one of the time-consuming tasks in video production, especially with different cameras and changing lighting conditions. Imagen Video aims to automate this process using artificial intelligence.

Automatic adjustment for every clip

The software analyzes video material using artificial intelligence and adjusts each clip individually. The AI considers factors such as exposure, white balance, skin tones, and camera-specific differences. The goal is a consistent look across the entire project.

According to the manufacturer, the program corrects colors up to ten times faster than manual editing. The AI uses trained style profiles but also supports users' own color templates.

A common problem in practice is matching footage from different cameras. Even models from the same manufacturer often deliver different color results. Imagen Video automatically compensates for these differences – across sensors, lenses, and settings.

Export to editing software and cloud processing

The program can be used in conjunction with Adobe Premiere Pro and DaVinci Resolve, but it operates as standalone software, not as a plug-in. The workflow largely remains the same: sequences are exported from the editing software, processed in Imagen Video, and then re-imported.

In Adobe Premiere, for example, uploading is done via Media Encoder. After processing, users receive a notification and can check the result with the color settings in the editing software.

The program transfers the videos to the cloud. According to the manufacturer, they store them on secure AWS servers and use them exclusively for the user's projects within Imagen Video. Furthermore, the platform is fully GDPR-compliant.

Pricing model with per-minute billing

The program runs on Windows and macOS in conjunction with the aforementioned host programs Adobe Premiere Pro and DaVinci Resolve. Users either pay per minute of the finished edited video or take out a subscription.

Currently, according to the manufacturer, the costs are one US dollar per minute of the fully graded project. With a base price of 36 US dollars per month, the per-minute price is reduced to 0.60 US dollars. The free trial version allows editing a project of up to 20 minutes in length.

(akr)