Apple's new Hardware Chief Johny Srouji Restructures Product Design Department
If Apple's industrial design department has created a concept, it implements the product design. The new CHO wants to bring more momentum here, it is said.
Johny Srouji, Apple's Chief Hardware Officer, is implementing reforms with the change of CEO.
(Image: Apple)
With the previous head of the chip division, Johny Srouji, Apple now has a Chief Hardware Officer for the first time. Following the extremely successful implementation of the Apple Silicon strategy, the manager is now intended to bring more momentum to product development under the new Apple CEO John Ternus, who will take office in September. This is considered astonishingly slow at Apple, which, among other things, leads to certain product lines not receiving an update for many years. According to a Bloomberg report, this is also due to so-called product design. This team is responsible for turning the devices designed by the design department (industrial design) into real products. Srouji is now setting out to overhaul hardware development – specifically, to speed up work on future devices.
Better Integration
Indeed, Apple seems to have been faster in the Steve Jobs era: The iPhone was finalized in just over two years, even though there were research projects beforehand. How long the work on the last major new initiative, the Vision Pro, took is not documented. However, the Apple Car project was aborted without results after ten years and billions in costs. Srouji's planned changes now concern, among other things, the integration of product design and components, writes Bloomberg.
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In this context, Shelly Goldberg (Mac product design) and Dave Pakula (Apple Watch, iPad, AirPods) are to take over all Apple products centrally. The previous head of product design, Kate Bergeron, will be responsible for product reliability across all Apple products in the future and will continue to be responsible for material selection (e.g., aluminum or titanium). Srouji also directly manages two people who previously reported to Ternus in his position as head of hardware: Kevin Lynch, known for his watchOS presentations, who now works in the robotics field, and Matt Costello from the Home and HomePod division.
Keeping Srouji's Back Free
According to Bloomberg, another manager who will now work under Srouji is Tom Marieb. He takes over hardware engineering from John Ternus, to whom Bergeron also reports. Two important Srouji employees, Sribalan Santhanam, who heads silicon engineering, and Zongjian Chen, who leads the highly regarded “Advanced Technologies Group,” are getting more responsibilities. This is apparently to keep Srouji's back free.
New responsibilities for Santhanam include leading the important further development of Apple Silicon in Israel, chip packaging, and various components that Apple wants to bring in-house more and more. Chen is responsible for prototyping and sensor software, among other things, and is also responsible for new displays, Bloomberg writes. Apple also hopes that Chen will finally implement the long-awaited blood glucose sensor for the Apple Watch.
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