Metas X competitor threads with templates, scheduling and statistics of posts

Threads by Meta Platforms has introduced two new features to its platform, with another new feature coming soon. The saving of multiple post templates and statistics for individual posts with information on the users accessing them are now available. According to Meta, the scheduling of posts for later publication will be tested shortly.

With the extended range of functions, Threads aims to support users and companies and probably also drive its growth further. At the beginning of July, one year after the launch of the Twitter alternative, Threads had more than 175 million monthly active users. Just one month later, Adam Mosseri, the Instagram CEO responsible for the short messaging service, announced that Threads had exceeded 200 million users at the beginning of August.

More post templates and call statistics

Until now, Threads users could only save a single post as a template. They could either publish, edit or delete this post. This is now being extended to multiple posts that can be saved as templates. Up to 100 templates are possible. This could make it easier for companies and brands in particular to publish recurring and only slightly modified messages in threads.

The statistics now available should provide insights into individual posts and visitors. Threads not only shows the views and number of replies, but also how often the post has been shared and quoted. In addition, the development of followers can be tracked over time and reveals demographic data such as age, gender and location. This should be of particular interest to companies.

Post scheduling probably part of the preparation for ads

So far, Meta has only announced the planned publication of posts on threads. These can be created in advance and posted later at a selectable time. Threads allows the planning of several posts for a single day – several days in advance, writes the Facebook group.

So far, the short message service does not yet display ads, but is reportedly considering displaying ads in threads next year. The functions that have now been introduced and announced are likely to be a step in this direction, as call statistics and post scheduling are of particular interest to commercial providers.

Although X (formerly Twitter) is the significantly larger platform , it is growing much more slowly than before the takeover by Elon Musk. In May, he wrote of 600 million monthly active users, around half of whom use the short messaging service daily. Another Twitter alternative is Bluesky, but according to its own figures, it only just exceeded 5 million active users at the beginning of this year.

(fds)