Reorganization in Apple's hardware department: John Ternus promoted to manager
Three people now have a new position within Apple's hardware group. The iPhone roadmap is "more ambitious than ever".
Apple's hardware boss: John Ternus. He now also heads the Vision Products Group.
(Image: Apple / Screenshot Keynote)
Apple's powerful hardware boss John Ternus is reorganizing his department. Three of his deputies, Dave Pakula, Donny Nordhues and Richard Dinh, have now been promoted to vice presidents, reports the financial news agency Bloomberg. Ternus himself can look forward to an additional position as head of the Vision Products Group, which includes Vision Pro and its (upcoming) offshoots.
Exciting iPhone, but also ambitions to save money
Pakula will now lead the product design of the iPad, Apple Watch, input devices, audio hardware and the Mac teams in China. Dinh will take over iPhone product design. Nordhues, in turn, is the new vice president and central program manager of the hardware engineering team, which is headed by Ternus. As iPhone manager, Dinh takes on what is probably the most important function, as the smartphone division is still Apple's biggest profit generator.
Videos by heise
The new vice president is now overseeing an iPhone roadmap that is "more ambitious than ever before in the history of the product" – This probably refers in particular to the "iPhone 17 Air". An "exciting future lies ahead for this iconic product line", said Ternus in a letter to his employees. Pakula, in turn, is "central" to Apple's future products; as head of "cross-functional initiatives", Nordhues is taking the reins in terms of cost savings "without compromising product ambitions".
Successor found for Kate Bergeron?
What is interesting about the promotions is that Pakula's new position partially overlaps with the functions of Kate Bergeron, who has been Ternus' most important deputy to date. Apple may thus be preparing for a succession plan. Ternus himself is still considered a possible successor to Apple CEO Tim Cook, even if there have been no new rumors recently.
However, Ternus' promotion to head of the Vision Products Group with its 2,000 employees is seen as a further sign –, although no money has yet been made here because Apple lacks a cheaper headset to create a genuine mass market product. Apple has recently seen a number of departures of well-known managers, including that of former hardware boss Dan Riccio.
Empfohlener redaktioneller Inhalt
Mit Ihrer Zustimmung wird hier ein externer Preisvergleich (heise Preisvergleich) geladen.
Ich bin damit einverstanden, dass mir externe Inhalte angezeigt werden. Damit können personenbezogene Daten an Drittplattformen (heise Preisvergleich) übermittelt werden. Mehr dazu in unserer Datenschutzerklärung.
(bsc)
