Vision Pro: Apple wants to upgrade Real Madrid stadium for immersive video
The Estadio Santiago Bernabéu is to receive special technology that will allow soccer matches to be recorded live. Negotiations are currently underway.
Man with Vision Pro: Immersive entertainment as a selling point.
(Image: Apple)
According to a Spanish report, Apple is negotiating with Real Madrid soccer club to install special technology in the Santiago Bernabéu stadium in the country's capital. It is intended to help create immersive videos of the top club's matches for consumption on the Vision Pro mixed reality headset. "Everyone wants to come to the Santiago Bernabéu. That's why we're negotiating with Apple so that you can wear their glasses and watch the game as if you were in the stadium", said Florentino Pérez, President of Real Madrid, who referred to the project as the "Infinite Santiago Bernabéu".
Instead of tickets for the stadium: Vision Pro set up
Seats at Real Madrid's home stadium are highly coveted, there are long waiting times and resale is not officially permitted. It would therefore be fitting to be able to offer immersive video experiences that go far beyond what we know from television. According to the sports portal Marca, Real Madrid wants to become a "pioneer" in this area. It has not yet been revealed what this means in technical terms and what conversion work will be required at the Estadio Santiago Bernabéu, which is located on the famous Paseo de la Castellana avenue.
Videos by heise
Apple already has various short films of sporting events on offer, including those from the US soccer league Major League Soccer (MLS). They show highlights from clubs such as Inter Miami. However, full matches have not yet been broadcast in the form of immersive videos; at the moment, the recordings still look more like a showcase. Apple has already purchased the necessary rights for the MLS as part of its TV+ streaming service, but it remains unclear how this would be possible in connection with Real Madrid.
Searching for the killer app
Thanks to two 4K micro OLED screens, the Vision Pro offers a high resolution that is significantly higher than that of the Meta Quest, for example. However, the headset also costs at least 4000 euros in Europe. The killer app for the glasses is still pending, even though Apple will soon be releasing a panorama and widescreen mode for the Mac Virtual Desktop with visionOS 2.2, which will allow the Vision Pro to become (even more) of a giant screen. It is also often used to enjoy (3D) movies.
At Real Madrid, Apple would be coming at the right time for immersive extensions to the stadium: it is currently undergoing a renovation phase. For the iPhone company, the main focus is likely to be on suitable camera mounts and other adaptations that could then be permanently installed. It is still unclear whether Apple will come to an agreement with Real Madrid. The company has not yet commented on the report.
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