CES 2025 outlook: what car manufacturers will be showing at the trade fair
Car manufacturers have long been using the CES as a stage for presenting their new products. What will be on show in Las Vegas this year?
(Image: BMW)
- Stefan Grundhoff
Years ago, car manufacturers discovered the CES in Las Vegas for themselves and presented their latest achievements. Now that infotainment is becoming increasingly important and development cycles are getting shorter and shorter, this stage is perfect for the companies. But not all of them are using it yet. Of the German manufacturers, only BMW is on site.
Wide head-up display
BMW has been preparing the launch of the "New Class" for years – in the development departments as well as in the media. The time will finally come in 2025. At the CES, the Panoramic Display and the associated new operating system are likely to be at the center of BMW's presentation. The idea of bringing a holographic head-up display that extends across the entire width of the screen into the car has also been on Hyundai's mind for some time. Together with its in-house supplier "Hyundai Mobis", the company has developed a "holographic display". The highlight is a wafer-thin transparent film as part of the windshield onto which the content is projected. This film comes from Zeiss and is only 0.1 mm thick.
Honda and Sony cooperate
Honda is presenting two electric cars based on the new "0 Series Platform" in Las Vegas: a crossover and a van-like sedan. Both are due to appear next year. It will also be exciting to see what will become of the collaboration between Honda and Sony, which will appear together as "Sony Honda Mobility Inc.". The body of the concept car shown in Las Vegas will only play a minor role. Sony is mainly concerned with connectivity and innovative solutions for operating the infotainment system. Entertainment and games are of course a must for the Playstation fathers. Presumably you can import your game saves into the car and play games such as Gran Turismo 7 or FIFA in traffic jams.
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Suzuki with a new platform
Suzuki is at the CES for the first time. With autonomous driving, the Group is addressing one of the most important topics at this trade fair. Together with the technology company Applied EV, Suzuki has developed an autonomous electric platform designed for small cars. The robo-vehicles are designed to drive in defined areas and thus counteract the shortage of drivers in the industry. Glydways, a company that has developed an urban transportation system together with Suzuki in which small, autonomous vehicles use their own lanes, is taking the same approach. Even smaller is a versatile architecture for electric micromobility, based on technology developed in-house for electric wheelchairs. The result is robots that operate with artificial intelligence. Examples include the LM-A automatic Lomby delivery robot and the V3 snow clearing drone, which is being implemented by Everblue Technologies.
Autohersteller auf der CES 2025 (11 Bilder)
BMW
)More power
Tesla shows electric cars with more range. Once again, the old idea of solar panels on the body is to contribute to this. The redesign of the Model Y will not yet be on display in Las Vegas. Zeekr is at CES for the third time in a row and has three models with it. The electric ID.Buzz competitor Zeekr Mix scores points with autonomous driving functions, to which a large number of sensors including a LiDAR radar contribute. The Zeekr 009 Grand is much more striking. The luxury version of the electric van has four seats and a high-quality interior. Zeekr is also taking part in the general arms race with the 001 FR. With 969 kW, the company is at the forefront for the time being. There is no end in sight in the medium term.
(emw)