Sales record at Royal Enfield with one million motorcycles

With over one million motorcycles sold, Royal Enfield has set a new production record in its 125th year. With 1,009,900 worldwide sales, the brand, which has been manufacturing motorcycles without interruption since 1901, grew by eleven percent compared to the previous year, in which it had already become the largest motorcycle manufacturer in the middle class between 250 and 750 cm³ displacement. Even more remarkable than this symbolically important figure is the growth that the traditional brand was able to achieve between the financial years 2023 and 2024.

In the home market of India, which accounts for the largest share of global sales, sales grew from 834,795 to 902,757 motorcycles, an increase of eight percent. Exports saw the strongest growth with an increase from 77,973 to 107,143 units, which corresponds to 37 percent. In total, growth reached eleven percent. This is a figure well above the rest of the global market.

Listening closely to the customer

Enfield boss Govindarajan attributes the success to the new Bullet Battalion Black and Classic 350 models, with which the brand has responded quickly to the needs of its customers. Only recently, Royal Enfield presented the Guerrilla 450, thus taking a step away from the previously successful retro fashion. However, with models such as the Bear 650 and the Classic 650, it is continuing to expand its promising range of nostalgic models. At the same time, production and sales volumes have been increased with a new plant in Thailand and sales in Bangladesh.

In Samut Prakan near Bangkok, Thailand, prefabricated motorcycles have been assembled in India since 2024. Royal Enfield already operates such assembly plants in Argentina, Colombia, Brazil, Bangladesh and Nepal, while production takes place in Oragadam and Vallam Vadagal near Chennai and design and development is based in Chennai, India, and Bruntingthorpe, UK. Maintaining its historical roots is obviously worth Royal Enfield having an office in its original home country, from where the brand set out to establish its production in India in the 1950s.

The brand will soon go electric

Royal Enfield has positioned itself for the future this financial year with the new electric brand Flying Flea and presented the FF-C6 at EICMA 2024, a moped model with which Royal Enfield is responding to the subsidies for such e-bikes in its home market.

Sales of the FF-C6 and its sister model, the FF-6S, are planned for early 2026. A higher performance electric enduro model is currently being tested. With the Royal Enfield Himalayan Electric, the brand wants to launch an adventure bike in the enduro class, which is once again modern and also often useful in India.

(fpi)