iPhone sales: 16e wins, 16 Pro loses
Apple's new entry-level model is selling well despite its high price. The manufacturer probably needs to do something about the Pro devices.
iPhone 16e: Actually an iPhone 14, but with better inner workings.
(Image: Apple)
Analysis by Counterpoint Research had already shown that Apple's new entry-level iPhone, the 16e, is selling well: Apple had even succeeded in becoming the global smartphone market leader for the first time. Now there are new whispering figures from the analysis company CIRP about the iPhone situation in Apple's most important market, the United States of America. They paint a similar picture, but also have a warning for the company.
From 0 to 7 percent
According to the figures, which CIRP calculated from e-commerce data and other sources, the 16e has already achieved a higher share of iPhones sold than its predecessor, the SE 3, in the previous year. The 16e accounted for seven percent of US iPhone sales in the first quarter, even though it had only been on the market since February and is pricier than its predecessor at 600 US dollars plus tax (EU price: 699 euros).
In addition to the 16e, the entire iPhone 16 product line – also includes the 16 Plus, 16 Pro, 16 Pro Max and the standard model 16 – is now expected to account for 74 percent of all iPhone sales in the US. In the previous year, the four iPhone 15 models only achieved 68% in the first quarter. The iPhone 16 has also benefited, now accounting for 20 percent of sales, compared to just 14 percent for the iPhone 15 in the previous year.
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Pro models weaker
However, the CIRP figures suggest that the Pro models are causing Apple problems. The 16 Pro and 16 Pro Max variants now only account for 38% of all iPhone sales, compared to 45% for the 15 Pro and 15 Pro Max last year. The Pro models are always more expensive and often mean a higher margin for Apple. The iPhone 16 Pro now accounts for 17% of all iPhone sales in the USA. In 2024, Apple also benefited from the fact that only the Pro models were ready for Apple Intelligence. With the iPhone 16, all five variants are now ready.
What remains positive for Apple is that legacy devices are being sold less frequently. Only 26 percent of all iPhone sales were devices that had been on the market for more than a year. This is also because Apple has reduced its range and removed the iPhone 14, 14 Plus and SE 3 from the market via its channels (Apple Store, Apple Online Store). However, older devices can still be found in stores.
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