Apple: An iPhone for 2449 euros – and it's not foldable
For the first time, the 17 Pro Max clearly exceeds the 2000 euro mark for iPhones if you have it configured to the max – without any US customs duties.
iPhone 17 Pro Max: Unibody in Orange und Alu.
(Image: Apple)
Earlier—more precisely, with the 14 Pro Max in the top version—there were iPhones that cost over 2,000 euros. This had to do with both inflation and a high dollar exchange rate. This has since fallen again, and the issue of tariffs imposed by the US government does not affect Europe. Nevertheless, Apple presented smartphones at yesterday's keynote that set the bar high –.
Professionals pay professional prices?
The reason is a feature update that was previously not available for the iPhone: for the first time, devices with up to 2 TByte can be purchased. The previous storage limit of 1 TByte has therefore been exceeded. This form of special equipment is only available on one model: the iPhone 17 Pro Max. The price of the 6.9-inch model starts at 1449 euros with (only) 256 GB, which is also Apple's current rate. The 1949 euros for the 1 TByte device have not changed either. But if you want to double the storage to 2 TByte, you will need deep pockets: 2449 euros will then be due.
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For this price, you get an already well-equipped MacBook Pro M4 Pro with 12 cores and 24 GB of RAM—and even have 50 euros to spare (the retail price is still significantly lower). Of course, an iPhone 17 Pro Max with 2 TByte has a rather small target group—such as videographers who do not want to connect an SSD to the device or (big) movie fans. Nevertheless, the price shows the direction Apple is taking.
US prices not increased; 2 TByte under 2000 US dollars
This is because the company's first foldable will be available next fall. Observers assume that the “iPhone Fold” (name still unclear) will start at 2000 euros, if not higher. Higher memory configurations could then scratch the 3000 euro mark for the first time.
– Incidentally, there were no real price increases for the US market, as some had feared. Despite the Trump administration's tariffs and advanced component inflation, Apple kept them stable. The table will certainly bring tears to the eyes of EU citizens: the iPhone 17 Pro Max starts at 1199 dollars without sales tax—there are US states that have none. Even the 2 TByte model doesn't break the 2000 dollar mark: it lands at exactly 1999 dollars.
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