Enchanté: Apple's in-house chatbot
Apple uses chatbots internally, not just Apple Intelligence and Siri. Two special AI apps, Enchanté and Enterprise Assistant, are used.
AI: Yes, Apple does that too.
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Before Siri becomes a real chatbot with – presumably – iOS 27 & Co. for the first time, Apple itself is also working with its own AI systems of this kind, at least internally. According to insiders, at least two special AI apps are currently running in the company's offices to make employees' work easier. One is called "Enchanté" (in English, roughly: "Charmed to meet you") and was rolled out last fall.
Apple models alongside others
According to information from Macworld author Filipe Esposito, who has long been known for reliable leaks, this is a "ChatGPT-like AI assistant." Employees can rate the AI's responses to improve the model. Apple also gains experience with the apps, which then flows into its own offerings for users. In addition to answering questions, Enchanté can also be used for standard tasks such as idea development, text correction, and lighter developer tasks – interestingly, features from Apple Intelligence or Xcode have long existed in these areas. The app is said to be usable similarly to the Mac version of ChatGPT.
Enchanté was specifically developed for Apple's requirements and security specifications; data does not leak externally. Users apparently have a choice of models, with at least Claude and Gemini available alongside Apple's own Foundation Models. Interestingly, it is even possible to upload files into the system – such as images or PDFs. Furthermore, Enchanté likely has access to the service Mac. Apple sees the system not only as a test platform for AI applications, but employees are also expected to use the app for everyday tasks. According to Esposito, Enchanté is used in all departments – from the engineering and design team to marketing and top management. To check how well Apple's own models perform, the app displays answers in comparison with those from Claude and Gemini. Apple, on the other hand, does not seem to trust OpenAI; according to the report, the AI giant is not among the model providers.
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Assistant for corporate everyday life
In addition to Enchanté, Apple also uses the so-called Enterprise Assistant. This is tailored to more specialized applications and is based entirely on Apple's own models – likely for security reasons. The system thus serves as a central knowledge repository for corporate principles and technical information for everyday business life. For example, Enterprise Assistant can explain Apple's health insurance principles, managers' roles, vacation regulations, and how to integrate devices into the Apple network.
Here too, there is a feedback function that allows responses to be sorted by accuracy and usefulness. The Enterprise Assistant is said to be used as broadly as Enchanté, Esposito reports: "Designed to support team members across all departments, including engineering, design, product development, marketing, human resources, customer support, and corporate leadership," according to a self-description of the app.
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