Market analysis: Almost two thirds of US Apple customers pay for iCloud+
A study by Consumer Intelligence Research Partners shows which Apple services are the most popular. One is the absolute king in the USA.
iCloud+ advertising from Apple: This offer seems to be a hit with customers.
(Image: Apple)
Apple succeeds in increasing the revenue of its service division quarter after quarter. Most recently, this amounted to 24.2 billion US dollars, an increase of 14.1% compared to the same quarter of the previous year. In addition to the lucrative commissions from the App Store, subscription offers are the main money-makers here. A study by market researcher Consumer Intelligence Research Partners, CIRP for short, has now recorded which services are doing particularly well at Apple. The figures were recorded for the USA, but are likely to be similar in the European Union.
The absolute frontrunner is iCloud+, Apple's additional storage service, which also includes other features such as HomeKit Secure Video, the data encryption service iCloud Private Relay and improvements in Apple Mail for privacy protection. According to CIRP's data, Apple can now convince 64 percent of device buyers to accept one of the paid iCloud offers. This is probably also due to the fact that the free 5 GB that comes with every Apple account is far too limited.
Device buyers use iCloud offers
After all, iCloud+ is the cheapest Apple subscription service: 50 GBytes are available from just 99 cents. The other price levels are 2.99 euros (200 GByte), 9.99 euros (2 TByte), 29.99 euros (6 TByte) and 59.99 euros (12 TByte) per month. The second most popular Apple service according to CIRP is the music streaming service and Spotify competitor Apple Music. This is followed by the Podcasts app with 37%, which can be used for free by default, but also offers premium subscriptions for individual shows.
AppleCare device insurance for iPads is in fourth place, reaching 35% of users, followed by Apple TV+, which is said to have an astonishingly high market penetration among Apple customers at 32%. (The video service is generally considered to have a low overall market share and is said to be a loss-making business for Apple). According to CIRP, 27 percent of US Apple customers subscribe to Apple News+ (which is still not available in Europe) and 17 percent of iPhone customers have taken out AppleCare device insurance.
The CIRP figures show that Apple scores particularly well in the cloud storage business – which is also because there is no alternative to iCloud. However, it is conceivable that the EU Commission, the US competition authorities or other governments will push for an opening in the future. Apple also offers package deals that should increase market penetration – Apple One offers several services in one bundle for a monthly price.
Empfohlener redaktioneller Inhalt
Mit Ihrer Zustimmmung wird hier ein externer Preisvergleich (heise Preisvergleich) geladen.
Ich bin damit einverstanden, dass mir externe Inhalte angezeigt werden. Damit können personenbezogene Daten an Drittplattformen (heise Preisvergleich) übermittelt werden. Mehr dazu in unserer Datenschutzerklärung.
(bsc)
